Firms that pursue and international strategy typically centralize manufacturing and marketing functions at home Business Administration Firms that pursue and international strategy typically centralize manufacturing and marketing functions at home Answer: False Learn More : Business AdministrationFirms that pursue a transnational strategy are trying to simultaneously achieve low costs though location economies, economies of scale, and learning effects. In competitive global markets, pressures for cost reduction can be particularly intense in industries that produce service-type products Share this Share on FacebookTweet on TwitterPlus on Google+ Learn More Multiple Choice Question :Firms that pursue a transnational strategy are trying to simultaneously achieve low costs though location economies, economies of scale, and learning effects. Firms that pursue and international strategy typically centralize manufacturing and marketing functions at home In competitive global markets, pressures for cost reduction can be particularly intense in industries that produce service-type products